Talented, award-winning, experienced, stylish… Beverly C MBE (formerly Beverly Cobella) is the UK’s most prolific female hairdresser.
At the age of 17 Beverly C started her initial training with Morris Masterclass in their advanced academy in Tottenham Court Road and within 18 months was asked to become a teacher. At the age of 20 she went into business to launch the salon Cobella in Shepherds Market, Mayfair. The business grew and within a few years further salons opened in Battersea and the Marriott Hotel in London with a flagship Cobella Akqa salon – the fist day spa/salon to be launched in the UK – in 2000 in Kensington. Following her divorce from husband Anestis and her departure from the Cobella group, Beverly has worked as a consultant creative director for both George Hammer at Aveda’s Urban Retreat and for Toni Mascolo at Essensuals/Toni&Guy, whilst continuing a global ambassador’s role for Wella. In January 2007, in an unprecedented deal, Beverly joined Goldwell as a brand ambassador. For the past Eleven years Beverly has been creatively involved in working closely with Goldwell here in the UK and in the international arena.
Beverly has worked as a Babyliss Creative Ambassador for over 20 years and continues to inspire and collaborate on their imagery, educate hairdressers and the consumer and work to develop new products. Over the past 15 years she has also been regularly presenting on QVC for Babyliss and is now one QVC’s top presenters for Hair.
Beverly’s daughter Jordanna decided to pursue a career in Hairdressing over 10 years ago after her law degree, so Beverly was an integral part of her intensive training. Jordanna, has already made her mark within the industry, and is currently London Hairdresser of the Year and is travelling and educating here in the UK and abroad, whilst running the beautiful Kensington Salon and Spa. Beverly re-joined her company Cobella and is working closely with Jordanna to expand the company to new heights.
Beverly achieved significant recognition and accolades in the hairdressing industry during her illustrious career. She was named British Hairdresser of the Year in both 2001 and 2002 and earned the title of London Hairdresser of the Year in 1987/88 and 1988/89. Her international acclaim includes winning the Best British Hairdresser award in Japan in 1990 and receiving the prestigious British Masters Award in Australia in 2005. Her leadership roles were equally remarkable; she served as Vice President of the Fellowship in 2001 and then assumed the role of President in 2002 and 2003. Beverly also acted as a patron of HABIA from 2002 to 2004. Notably, in May 2008, she made history as the first woman in the hairdressing industry to be honored with an MBE at Buckingham Palace by Her Majesty the Queen.
Beverly’s expertise extended to consultancy and education, where she garnered a plethora of awards over the past 28 years. These accolades were a testament to her inspirational contributions on a global scale, encompassing shows, seminars, photographic work, and television appearances, along with her outstanding skills in education. She was widely regarded as a highly reputable and respected figure in the industry, known for her ability to deliver eloquent and professional education. Her guiding principle, “Knowledge is a gift – a gift that should be shared,” underscored her natural talent for teaching and inspiring, as well as her commitment to raising industry standards. Beverly possessed a rare ability to connect with her audience, identify talent, and instruct students of all skill levels in hairdressing techniques worldwide. She excelled at simplifying techniques, establishing structured methods, and fostering creativity by inspiring the art of cutting and coloring.
Beverly’s global influence was evident as she continuously traveled since 1986, providing instruction and presentations to audiences ranging from 20 to 2,000 individuals. She represented major manufacturers in various countries, including the Far East, Italy, Germany, Spain, and the United States. Additionally, Beverly played a key role in product development, participated in press launches, and provided trend predictions for the past 25 years.
Her contributions extended to television, where Beverly’s expertise shone. She served as the resident stylist on “How Do I Look” for LWT for two years, made multiple appearances on the Living Channel, and shared her hairdressing insights on programs like “Britain’s Worst Hairdresser” for Channel 4 in 2005. She became a familiar face on GMTV and “This Morning” for hair makeovers and consulted on Channel 4’s program “The Salon.” Beverly also made regular appearances on shows like “10 Years Younger” and was a panelist on the Sky program “Asbo Teen to Beauty Queen.” Furthermore, she presented the BBC program for “Young Hairdresser of the Year” alongside George Lamb. Beverly’s enduring collaboration with Babyliss as their ambassador presenter on QVC has spanned 14 years, demonstrating her exceptional talent for achieving remarkable hair makeovers on television under tight schedules and pressures.
In addition to her television work, Beverly contributed as a regular columnist and hair expert for consumer and national beauty publications. She worked as a session stylist for various fashion titles and operated behind the scenes at Fashion Weeks across the globe. Her hair designs graced the pages of countless consumer publications in the UK and worldwide, solidifying her reputation as a trailblazer in the field of hairdressing.
