22 - 24 June 2024
O2 Manchester

Potere Elegante

Social Stage Sunday


Potere Elegante, the embodiment of Elegant Power, takes centre stage as ERGO UK introduces a Mob wife-inspired theme. In this captivating showcase, three distinct finishing techniques will illuminate the mastery achievable with the hairbrush alone. Evoking the essence of Mob wife fashion, synonymous with opulence and authority, each technique embodies confidence and sophistication.

Firstly, the ‘Lift, Lock & Set’ technique, executed flawlessly with the ERG53 brush, achieves unparalleled volume, elevating any hairstyle to new heights of glamour. Then, the ‘Flat Wrap’ method, utilizing the ER1000 paddle brush, delivers a sleek and polished look, devoid of excessive volume yet radiating refinement.

Finally, the pièce de résistance, performed by ERGO UK’s Artistic Team Director, Heather Robertson, the ‘Vertical Curl,’ executed with finesse using the ER43 brush, creates stunning cascading curls that epitomize elegance and allure. Heather will be joined by supporting Artists Allan McKechnie and Markus Martinez. These three exquisite looks not only showcase the prowess of ERGO’s brushes but also herald the resurgence of the Art of Finishing, placing it firmly at the forefront of modern hairstyling. With Potere Elegante, ERGO UK invites you to embrace the beauty of timeless sophistication and power in every brushstroke. Theme created and directed by ERGO UK’s Director of Education, Janie Tongue.