22 - 24 June 2024
O2 Manchester

Biomimetic Hairscience

Launched in December of 2020, K18 is the first biotech breakthrough in haircare to reverse damage on the molecular level in 4 minutes. Powered by decades of biotech research, their clinically proven formulas fuel next-level expression on every hair type + after every salon service through an innovative, biology-first approach.

K18 Logo. An exhibitor at Haircon.


After a decade of scanning and testing all amino acid sequences covering the entire genome that makes up human keratin, they discovered one unique sequence that we were able to apply to damaged hair.  This breakthrough is our patented K18Peptide™ that renews hair for a like-new look and feel. This groundbreaking science set the foundation for our business. The industry for years has been championing misinformation and profiting off the segmentation of different hair types. Hair is actually identical on the molecular level. That means that products working on that level are truly optimized for all hair types.  

K18 products work at the molecular level they deliver damage renewal for all hair types. Hair is everything. Our biotech treatment allows for a new freedom of expression that comes with having healthy hair. By harnessing the power of biomimetics, we’ve used biology as our greatest designer to deliver lasting results that understands your damage instead of covering it up. Our philosophy, less is more, so we will never add an ingredient for the sake of a callout.  Formulated with intention, we only include the safest form of each ingredient. We believe in harnessing the power of science to deliver ethical, sustainable, and superior results.