22 - 23 June 2025
O2 Manchester

Sassoon Academy Logo, Sassoon Academy will be on the Main Stage at HairCon.

Sassoon Academy

70 years ahead- A celebration of the brand today, the team, the personalities and the looks, that are still shaping the amazing force that is Sassoon.

Live Show

This year, Vidal Sassoon International Creative Director Mark Hayes promises a Look and Learn presentation that focuses on innovative craftsmanship and pure technique. “In so many ways this feels like a such an exciting time for the brand and with our new House Of Sassoon London location, we will be in the mood to be more inspirational than ever!”

A Sassoon collection is a moment in time, the most potent form of creativity and imagination. A slightly different angle is sketched or a different tone suggested, always reliant on a precision that turns the everyday into a new technique, with new thoughts and feelings.

Mark continues, “The Sassoon philosophy is relevant to today’s hair professional searching for functional, individualised techniques, which are at the heart of what we do. I am always tremendously excited to present new ideas and HAIR CON is the perfect platform to showcase the depth and breadth of talent of the Sassoon Creative Team. This event will take an essential look at the details and dynamics of the new cuts and colours that we continue to develop at Sassoon. The team will excite and motivate you with their broad spectrum of thoughts and inspirations in both cutting and colouring – join us on our journey for a new evolution of the brand and prepare to be totally inspired.”