Proudly raised in a family of barbers, I bring over 25 years of experience as a specialized communicator in the hairdressing industry.
At just 21, I co-founded C&C Magazine in Barcelona back in 1996. A few years later, in 2002, I became Vice-President of the AIPP (Association Internationale Presse Professionnelle Coiffure), and today I proudly serve as its General Secretary. In 2007, I joined Estetica Magazine, where I’ve managed the Spanish and Mexican editions, and later stepped into the role of General Manager for Estetica USA. Today, I work as Estetica’s Global Editorial Ambassador, while also co-founding The Hair MBA educational platform and representing the International Hairdressing Awards as their Global Ambassador. Throughout the years, I’ve led countless editorial projects, coordinated photo and video shoots, covered major hair and fashion week shows around the world, and had the honor of judging, presenting, and collaborating with hair competitions globally. It’s been —and continues to be— a full-time passion for the hairdressing world, 24/7/365!
