Saco are an International Salon and Academy group originating in London, England, now established across 11 countries, spread over 3 continents. Saco is led by Creative Director and co-founder – Richard Ashforth.
Richard first studied Art and Art History, before embarking upon a career in hairdressing. After a glittering career with Vidal Sassoon that would last almost 20 years, Richard began a new chapter – Saco in 2006, a brand that upholds the values of quality, professionalism and modernity, the things closest to his heart. With salons and academies around the world, plus its own Haircare, Styling and Colour lines, Saco continues to grow and consistently break new ground.
His career speaks volumes in illustrating his depth of skill and breadth of ability. He has shot for many Vogues’, I.D., Tatler…the list goes on. He has worked with some of the photographic greats from Norman Parkinson and David Bailey to Peter Lindbergh.
In 2012 he launched NOISE – a visceral, underground, ‘white-knuckle ride’ of a hair-show that has fast gained an International reputation as THE hair-show to see. NOISE now travels the world, collaborating with new and established
artists alike, inspiring audiences wherever it goes.
Winner of countless International awards and three times nominated for the biggest accolade in Global hairdressing – British Hairdresser of the Year, Richard’ seasonal collections continually innovate and inspire. A master educator, his ability to connect with audiences of all nationalities, shapes and sizes, is second-to-none.
Richard is Internationally renowned for his directional, forward thinking ideas, his belief in simplicity and commitment to beauty – reflected in everything he does.
