After a decade in the music industry, rising from Marketing Assistant at East West Records to Senior Product Manager by 30.
From working alongside icons like Paul Oakenfold, Nelly and Mary J. Blige, I followed a calling to study holistic medicine.
Four years later, with a practice rooted in wellness and healing, I paused to raise my two children. It was during that time I conceived Bouclème: a brand born from frustration and love – a desire for high-quality, natural products that truly honour curls. What started as a personal mission has grown into a global, multi-million-pound business, championing curl empowerment in leading retailers including Boots, M&S, Sephora, Look Fantastic and Le Printemps.
