Jose Bryce Smith

Jose Bryce Smith is a clean beauty entrepreneur and founder of O&M, a brand redefining professional haircare. After witnessing the impact of harsh salon chemicals firsthand, she opened an ammonia-free salon in 2000 and set out to challenge the industry. Known for pushing boundaries, Jose pioneered high-performance hair colour without ammonia, PPD or resorcinol, once considered impossible, while championing a healthier, safer working environment for hairdressers. Today, O&M is sold in 23 countries and rapidly growing, a testament to her belief that clean, conscious formulas can deliver uncompromising results.
A true entrepreneur, Jose continues to prove that doing things differently isn’t just possible, it’s the future of professional haircare