Jo Charlton

As Publisher, Jo has spent over a decade championing creativity, innovation, and business excellence across the hair industry — connecting salon professionals with the people, products, and ideas shaping the future of hairdressing.
Under her leadership, SB has evolved into a dynamic, multi-channel brand with a reputation for insightful journalism, business advice, and high-impact events. Jo is also the founder of the prestigious SB Awards, a platform that celebrates the very best in salon innovation, entrepreneurship, and creative vision.
With a background in storytelling, content strategy, and commercial partnerships, Jo brings a unique 360-degree perspective to the industry — one that blends editorial authority with a deep understanding of salon culture, brand building, and community engagement.