Jaye Edwards
With two thriving salons, a professional hair tools line, a cult global following and an internationally recognised education platform, Jaye Edwards represents a new breed of entrepreneur.
Pioneering the EdwardsAndCo movement, Jaye’s signature “future-proof” colour and seamless blends have inspired a generation of quietly luxurious hair, saturating Instagram feeds across the world and redefining what modern, wearable colour looks like. Each of Jaye’s salons houses some of Australia’s most refined stylists and creative talent. Known for sparkling brunettes, creamy blondes, killer curls and effortless, undone texture, the EdwardsAndCo aesthetic has become instantly recognisable — earning an enviable and deeply engaged international following. Designed as sanctuaries from the outside world, each salon is raw and minimal, with expansive light-filled interiors within effortlessly cool warehouse settings, setting a new benchmark for the modern salon experience. His signature techniques are taught worldwide and his work is featured in Marie Claire and Vogue.