Efi, is not only the current British Avant-Garde Hairdresser of the Year, but also the Global Hairdresser of the Year.
Efi is undoubtably an innovator in the world of hairdressing. Globally celebrated for her groundbreaking Avant-Garde techniques and exceptional skill in braiding and hair-up styles, her international acclaim is reflected in the numerous prestigious awards she has earned. Among her remarkable achievements are being named Avant-Garde Hairdresser of the Year at the esteemed British Hairdressing Awards 2024 and, winning
A frontrunner within the team, Efi is pivotal when it comes to conceptualising and artistically directing the editorial and avant-garde concepts behind the TONI&GUY collections, working closely with Global Brand Director Sacha Mascolo-Tarbuck and Global Creative Director, Cos Sakkas to develop the brand’s personal product range – label.m
In addition, she regularly travels worldwide promoting TONI&GUY ‘s philosophy and education, and acting as an ambassador for its personal haircare range label.m. Her theoretical take on hairdressing has no limits, and Avant Garde remains a focus for her during a number of the TONI&GUY hair shows, including those with partners L’Oreal and Wella. When she’s not in the Academy inspiring future hairdressers, she styles hair for a loyal client base at London’s Sloane Square salon
