Antoinette Beenders is a Dutch-born visionary and award-winning creative leader and hair stylist who is a passionate custodian of the Aveda brand.
As Senior Vice President, Global Professional Artistry, Antoinette inspires the professional community, mentors multiple artistic teams and works to grow Aveda’s influence around the world. She partners with Aveda leaders in new and fast-expanding markets to ensure that the mission and core values of the brand are honored.
Antoinette spent 15 years as Aveda’s Senior Vice President Creative and was responsible for the corporate creative vision and direction. She is known for a unique approach to holistic beauty and believes in juxtaposing high fashion and nature to create distinctive imagery and live shows that stand out in a cluttered world. As a testament to her vision, Antoinette has earned over 27 of the industry’s highest accolades.
