Álex Artero is the CEO of Artero, a family-owned company founded in 1909, specializing in professional grooming products for both animals and people.
Alex represents the fourth generation leading the business, alongside his brother Edu, with whom he has driven strong international expansion across more than 100 countries. Under his leadership, the brand has focused on technological innovation, a firm commitment to sustainability, and the design of customized, functional tools. He has also spearheaded the diversification into new product lines and the company’s growth in markets such as the US., the UK., and France.
