TONI&GUY
TONI&GUY is more than a hairdressing brand — it’s a global style authority that has redefined the industry for over 60 years.
TONI&GUY blends salon excellence, fashion-forward creativity, and world-class education.
From setting catwalk trends to pioneering techniques taught in its academies, TONI&GUY consistently leads the conversation in hair fashion. Its globally renowned Artistic Team has earned over 85 British Hairdressing Awards and 150+ international accolades — making it the most awarded team in British hairdressing history. In May 2025, the brand further cemented its legacy with two finalists nominated for British Hairdresser of the Year — a first in TONI&GUY’s history: Cos Sakkas and Efi Davies. This achievement follows an unprecedented three-year winning streak by Global Creative Director Cos Sakkas, who claimed the title in 2022, 2023, and 2024.
Driven by innovation and rooted in craftsmanship, TONI&GUY works backstage at fashion weeks worldwide, collaborates with top editorial talent, and mentors the next generation of hair professionals. At every touchpoint, the brand delivers personalised, fashion-led hairdressing that empowers self-expression and creativity.
