14 - 15 June 2026
O2 Manchester

Serving the Pro with Love & Respect

Sweet Squared aims to partner with professionals, to deliver only the best and most innovative brands and products to the UK. We were founded and driven by the desire to inspire. Our team is made up of hair and beauty experts that exude passion for our industry, so it’s easy to understand why we love what we do and why our sole aim is to ‘Serve the Pro with Love & Respect!’

We believe in:
Inspirational Education
With a network talented Educators, we are dedicated to offering amazing classes to develop skill sets at all levels – we have the courses and all the support you need to succeed in your chosen career path.

Amazing Customer Experience
Our multi-award-winning Customer Experience Team works diligently to support our professionals. They adore our industry and go above and beyond to support you.

World-Class Distribution
Our warehouse works tirelessly to ensure all orders placed before 7:30pm in the UK and Ireland, are shipped the same day. Sweet Squared – delivering Love & Respect direct to your front door.

Brands You Love
Whether you offer treatments in hair, beauty or nails, Sweet Squared has the products you need to impress your clients. We carefully curate the brands we’re proud to work with. So, if we stock it, you can be sure it’s the best the industry has to offer!

Sweet Squared | Brand | HairCon