22 - 23 June 2025
O2 Manchester

No fear, bold self-expression since 2001.

OSMO® stands tall with a repertoire of over 100 exceptional colour, care, and styling products catering to diverse hair types, accessible in over 60 countries worldwide. For twenty years, our devoted in-house formulation chemists in the UK have passionately delved into the intricacies of hair, crafting distinctive and inventive formulas.

Born in 2001 with just two pioneering products, Aqua Wax and Wax Pomade, OSMO® revolutionized the styling landscape. In an era dominated by thick, heavyweight gels, our entry shifted the paradigm towards drier, textured waxes, triggering a lasting trend-setting influence. The product range has since evolved, embracing targeted cleansing, conditioning, and styling solutions tailored to every hair type. Venturing into the realm of colour, the introduction of OSMO® IKON permanent colour in 2008 unleashed boundless creative possibilities for colourists. In 2014, the Color Psycho line added a vibrant touch with outrageously bright semi-permanent colours, complemented by a Tamer for creating softer pastel shades.

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