Osmo

With a refreshed look for its care and styling products alongside an unwavering commitment to creativity and self-expression, OSMO is once again redefining the boundaries of professional haircare. Since its inception in 2000 with just two pioneering products – Aqua Wax and Aqua Wax Hard – OSMO has been at the forefront of hairstyling innovation. At a time when thick, heavy gels dominated the market, OSMO revolutionised the industry by introducing drier, textured waxes, setting a trend that continues today. Over the past two decades, OSMO has expanded its portfolio to over 100 cutting-edge products, spanning styling, care and colour solutions, available in more than 60 countires worldwide. The OSMO relaunch represents a new era of professional haircare, where bold innovation meets quality, performance, and accessibility. The rebrand introduces a sleek new look with a modern, unisex colour palette designed for inclusivity and contemporary appeal. Enhanced usability features include an embossed flip-top cap for ease of use and added elegance, while a soft-touch material elevates the tactile experience, reinforcing a premium feel. Additiona ly, the product range has been refined with clearer segmentation for styling, care, colour, and toning, making it easier for professionals and consumers to navigate and select the perfect solutions for thier needs. With its bold new look and enhanced formulations, OSMO is set to reignite its legacy as a trailblazer in the hair industry. The relaunch is more than just a transformation, it’s a celebration of 25 years of courageous self-expression and the beginning of an exciting new chapter.