22 - 23 June 2025
O2 Manchester

The #1 Professional Bond-Building Brand

Inspired by hairstylists to find a solution to damaged hair, two chemists in California established the groundbreaking science of OLAPLEX in 2014 that revolutionized the industry by creating a completely new category called “bond-building” haircare. Today, OLAPLEX is one of the largest independent haircare brands in the world and remains the #1 Professional Bond-Building Brand* with over 160 worldwide patents. Their exclusive, patented OLAPLEX Bond Building Technology™ re-links broken bonds deep within the hair to repair damage from key causes like chemical services, heat styling, mechanical friction, environment, and pollution leaving all hair types stronger and healthier-looking.

*Source: Kline’s Salon Hair Care Global Series 2022 full-year data based on sales in 28 markets

Olaplex logo. Olaplex, a collaborator and will be attending HairCon.