Moroccanoil
Joy Limited is the exclusive UK distributor of Moroccanoil, proudly partnering with salons to deliver one of the industry’s most recognisable and results-driven professional brands.
Empowering salons with Moroccanoil Professional Haircolor, wetline products, education and partnership that elevates every service.
Moroccanoil began with the transformative Moroccanoil Treatment and has since expanded into a full professional and retail portfolio powered by nutrient-rich argan oil and advanced technologies. From the ProArginine + ArganID™ system in Professional Haircolor to the award-winning Wetline, every formulation is designed to deliver healthier-looking, high-performing results that clients can see and feel.
Our USP lies in our combination of luxury, performance, and partnership. Moroccanoil delivers premium, results-focused care, repair, and styling options, while Joy Limited provides the tools, education, and business support salons need to thrive. Together, we help salons elevate their service offering with a brand known for shine, nourishment, and reliability.
As strong advocates for salon success, we offer ongoing education, in-salon coaching, merchandising guidance, and tailored support for teams across the UK. At Joy Limited, our mission is simple: to empower salons with exceptional products and the knowledge to grow confidently with Moroccanoil.
