ghd
A cult British brand, ghd (good hair day), is a global beauty-tech leader and the UK’s number one straightener brand**, with hair tools used and sold in more than 50,000 salons worldwide.
The power of a good hair day
Born in 2001, ghd revolutionised styling with a straightener created by three visionary hairdressers. What started as a cult favourite became a global phenomenon, and nearly 25 years later, ghd remains at the forefront of beauty-tech innovation.
We’re proud of our roots, but we’re not just a brand with heritage – we’re a brand that’s shaping the future. In the last 24 years, ghd has transformed into a beauty-tech powerhouse. With a dedicated R&D facility in Cambridge and over 100 engineers focused solely on hair science, we’ve mastered the art of heat styling, developing intelligent tools that adapt 250 times per second to maintain the optimal styling temperature of 185°C, delivering salon-quality results with no extreme heat damage.*
*Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown caucasian hair (a “Strength Reduction”). Extreme heat damage is a Strength Reduction of more than 0.005.
**Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan – Feb 2024 across straightener brands.
