GA.MA

Founded over 50 years ago in Bologna, Italy, GAMA Italy Professional leverages advanced engineering and breakthrough innovation to reshape professional styling.

Since 1969, when GAMA launched the world’s first mass-produced professional hair straightener, the brand has continuously set new industry standards. Decades later, it revolutionized the market again with the iQ hairdryers, introducing ultra-light, high-speed, smart drying technology that transformed performance, comfort, and efficiency for professionals worldwide.

Today, GAMA continues to redefine the industry through bold, boundary-pushing innovations and groundbreaking launches designed to reshape the industry.

Through constant research and close collaboration with industry professionals, GAMA develops high-performance tools featuring optimized airflow, intelligent thermal management, and advanced ergonomic design.

From straighteners and high-speed dryers to curling irons, trimmers, and grooming devices, every product reflects decades of technological leadership and manufacturing excellence.

Present in over 70 countries, with headquarters in San Pietro in Casale (Bologna) and production facilities in Brazil, Argentina, Italy, and China, GAMA continues to shape the future of professional hair technology worldwide.