Foil Fox

Amy, a working colourist specialising in foiling and lived-in colour, kept finding that the tools on the market weren’t quite right. Not for the way she worked. Not for the results she wanted. So she did something about it.
The brand’s two hero products — Foil Fox foils and the Shadow Fox brush — are the result of that frustration turned into something useful. The foils are designed for clean, consistent placement. The Shadow Fox brush is built for the seamless shadow-root blending that’s become a signature of modern colour work. No fuss. Just tools that do what they’re supposed to do.
Foil Fox isn’t trying to be everything to everyone. It’s for the colourist who thinks about their work — who places with purpose, who cares about the finish, and who’s a bit particular about what’s in their kit. Honestly? Those are our favourite kind of people.
Still independent, still growing, and still very much built from the chair.
Foil with intention.
HairCon feels like the right room. A space full of people who are genuinely passionate about colour, who are always learning, always refining — and who appreciate a tool that’s been thought about properly.