22 - 24 June 2024
O2 Manchester

Design Essentials® For All Types of Hair

Design Essentials® Professional Systems is manufactured by Atlanta based McBride Research Labs, Inc. Founded 33 years ago by Cornell McBride Sr., his vision was to create a programme offering salon exclusive products catering to All Hair Types, including wavy, curly and coiled, with premium hair care systems to suit clients’ needs.

The current President, Cornell McBride Jr, continues his father’s vision, providing premium quality products supported by Education delivered by an Award-Winning Team, incorporating HABIA® Endorsed CPD Courses to equip Stylists to gain peak performance. Their portfolio includes the Almond & Avocado Collection for Natural Hair; STS Express Amino Acid Strengthening & Smoothing System; HydraStrength® Relaxer System; Agave & Lavender Silk Press System; Wave by Design® Permanent Wave System; Scalp Care Oils; Treatment Solutions, and the latest Chébé Hair Growth Collection, with natural Chébé sourced from Chad in Africa and a percentage of each item sold donated back to the source communities.

Design Essentials logo, a headline partner of HairCon.

Our Range

Design Essentials® products infuse hair with a natural balance of oils, plant extracts, vitamins and protein that promote its health and manageability. Available throughout the USA, Caribbean, South America, Europe, the Middle East, Africa & Australasia, awards include ‘Best Natural Hair Care Range’, ‘Best Hair Relaxer’, ‘Best Afro Hair Oil’, ‘Best Hair Masque’, Best Moisturizer’ and ‘Best Hair Oil’, won by individual items within their portfolio.

Today, the mission to serve the Diverse & Inclusive needs of the worldwide hair community in a sustainable way continues. Products for Natural hair are primarily Silicone Free, Paraben Free, Paraffin Free, Petrolatum Free, Fragrance Free and Mineral Oil Free. McBride understands that hair care is a very personal and emotional experience, and additionally, they remain kind to the environment by using recyclable packaging and do not test their products on animals.