Bouclème is a British haircare brand created specifically for curly, coily, and wavy hair founded in 2014 by Michele Scott-Lynch.
Bouclème was born out of a personal journey to embrace natural curls and a frustration with the lack of effective, nourishing products for textured hair. The brand stands out for its commitment to clean, plant-powered formulas that deliver moisture, definition, and shine – without harsh chemicals or silicones.
Bouclème’s range is thoughtfully formulated with nourishing ingredients that not only care for curls but also the planet. Sustainability is at the heart of the brand, from biodegradable packaging to responsible sourcing. Their products are cruelty-free, vegan, and designed to support the long-term health of both hair and scalp.
Bouclème empowers individuals to wear their curls with confidence, fostering a community that embraces texture in all its forms. Whether you have waves, curls or coils, Bouclème offers a personalised curl care journey that nourishes and enhances your unique pattern.
Loved by curl enthusiasts and professional stylists alike, Bouclème is redefining curly haircare -putting curls at the centre, where they belong.
