22 - 23 June 2025
O2 Manchester

Join the EVOLUTION with ALFAPARF MILANO PROFESSIONAL, the world’s leading Italian professional haircare brand.

Originating from Italian craftsmanship and inspired by global hairstyling trends, the brand is trusted by professionals in over 100 countries.

ALFAPARF Milano Professional empowers hairstylists with cutting-edge formulas and tailored solutions, enhancing creativity and salon services. From the pioneering hair colour technologies in its Evolution of the Color range to the results-driven Semi di Lino and Semi di Lino Style & Care portfolio, each product reflects a passion for research, innovation, and quality.

A Commitment to Professionals
The brand deeply connects with hairstylists, collaborating with experts to develop solutions for extraordinary results. Beyond products, ALFAPARF Milano Professional offers comprehensive education, trend forecasting, and technical support, ensuring professionals stay ahead in the dynamic industry.

Italian Heritage, Global Impact
Steeped in Italian excellence, ALFAPARF Milano Professional blends artistry with science for superior performance. Precision-crafted products reflect the brand’s dedication to quality, sustainability, and continuous improvement.

Looking to the Future
As the industry evolves, ALFAPARF Milano Professional remains at the forefront, focusing on sustainability, innovation, and inclusivity. The brand shapes the future of professional haircare, providing hairstylists worldwide with top formulations, education, and techniques for artistic expression.