12:00 – 16:00
James Earnshaw
Your chance to witness British Hairdressing Awards North Western Hairdresser of the Year 2025 James Earnshaw Live here backstage, showcasing his approach to session work and live show preparation
Wella Live from Backstage
An exclusive behind-the-scenes look at the artistry and preparation behind the stage shows, featuring resident talents James Earnshaw, The Sebastian Professional Squad and Sassoon Academy.
Located In Pink Zone
Sunday
Monday
10:00 – 12:00
Sebastian Professional Squad
Your chance to witness the Sebastian Professional Squad Live here backstage between 10:00–12:00, bringing fearless creativity and editorial energy to the backstage environment.
12:30 – 14:30
Sassoon Academy
Sassoon invites you to an exclusive first look at Wella’s next major advancement in professional colour. Join us for the reveal that will shape how we colour in 2026 and beyond.