American Crew
American Crew® is a pioneering force in men’s grooming and a defining professional salon brand built specifically for men and the stylists and barbers they trust.
Founded in 1994 by stylist David Raccuglia
The brand anticipated a cultural shift toward modern male self-care while preserving authentic masculinity. Rooted in professional expertise, American Crew partners closely with barbers and stylists to elevate grooming standards through education, innovation, and performance-driven products. Today, as a global leader in professional men’s grooming, the brand delivers premium solutions across haircare, styling, body, and shave, empowering men worldwide through quality, confidence, and timeless grooming rituals.
